Hilton's (NYSE: HLT) midscale hotel brand, Tru by Hilton, is increasing its presence across the South with three new property openings in Little Rock, Arkansas; Meridian, Mississippi and Louisville, Kentucky. Tru by Hilton is committed to meeting the needs of both owners and guests by delivering a consistent product that doesn't sacrifice a quality experience over price. These three properties join six properties currently open in the southern region of the U.S., with nearly 30 additional properties expected to open in the South this year.
"As we approach the one-year anniversary of the first-ever Tru opening, we are proud to be a game changer in the midscale segment and equally proud of the growth we've achieved in this short time," said Alexandra Jaritz, global head, Tru by Hilton. "As the first Hilton brand in this space, we continue to look for opportunities to innovate and iterate our current offerings to ensure we're meeting the needs of our guests and owners."
The three new properties represent the first Tru by Hilton hotels in Mississippi and Kentucky, and the second Tru by Hilton in Arkansas, after Tru by Hilton Stuttgart.
The 82-room Tru by Hilton Little Rock West is located just off I-30 in Arkansas, seconds from the Outlets of Little Rock shopping center, dining and entertainment and 15 minutes from downtown Little Rock.
The 82-room Tru by Hilton Meridian is situated off I-20/59 in the Bonita Lakes area of Mississippi, with convenient access to the Mississippi Industrial Heritage Museum and historic downtown Meridian, and a 20-minute drive to Naval Air Station Meridian.
The 90-room Tru by Hilton Louisville East is 14 miles from the Louisville International Airport and 16 miles from the University of Louisville, while offering guests convenient access to some of Kentucky's famous attractions: Churchill Downs, home of the Kentucky Derby, and the Louisville Zoo.
Tru by Hilton properties feature the amenities and experiences that matter most to guests such as comfortable beds, efficiently designed rooms and bathrooms with premium bath amenities, top-rate in-room entertainment, a complimentary build-your-own "Top It" breakfast bar, a 2,880-square-foot lobby with areas for guests to work, play games, eat and lounge, and a 24/7 "Eat. & Sip." market with gourmet snacks and drinks, including single-serve wine and beer. The tech-savvy hotels feature mobile check-in, Digital Key, free Wi-Fi, remote printing, a social media wall, lobby and market tablets, and accessibility to outlets everywhere. Additionally, Tru by Hilton properties offer fitness centers that leverage the latest fitness trends including barre, TRX bands, free weights, cardio and flexibility gear.
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