The U.S. hotel industry reported mixed year-over-year results in the three key performance metrics during the week of 25-31 March 2018, according to data from STR.
In comparison with the week of 26 March through 1 April 2017, the industry recorded the following:
- Occupancy: -2.8 to 66.4%
- Average daily rate (ADR): +3.6% to US$130.81
- Revenue per available room (RevPAR): +0.7% to US$86.90
Among the Top 25 Markets, Miami/Hialeah, Florida, reported the largest increase in RevPAR (+33.0% to US$259.47), due primarily to the highest lift in ADR (+26.9% to US$295.28).
Orlando, Florida, experienced the only double-digit increase in occupancy (+11.7% to 90.4%), which helped drive the highest jump in RevPAR (+23.8% to US$136.72).
New York, New York, posted the second-largest rise in ADR (+15.6% to US$263.56) and the third-largest jump in RevPAR (+20.9% to US$240.81).
STR analysts note that performance in many major markets was affected by a drop in group business due to the Easter holiday. Overall, 10 of the Top 25 Markets reported a double-digit decrease in RevPAR.
Washington, D.C.-Maryland-Virginia, reported the steepest decline in RevPAR (-25.9% to US$115.05), due primarily to the largest drop in ADR (-19.2% to US$150.56).
Detroit, Michigan, experienced the largest decrease in occupancy (-14.6% to 56.9%).
Phoenix, Arizona, saw the second-largest decreases in ADR (-11.6% to US$172.96) and RevPAR (-19.7% to US$129.73).
STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 10 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit str.com.
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