Market Report U.S.

US Hotel Occupancy Drops 2.8 Percent to 66.4 Percent - Week Ending March 31st - 2018

Average daily rate increases 3.6 Percent to US$130.81

The U.S. hotel industry reported mixed year-over-year results in the three key performance metrics during the week of 25-31 March 2018, according to data from STR.

In comparison with the week of 26 March through 1 April 2017, the industry recorded the following:

  • Occupancy: -2.8 to 66.4%
  • Average daily rate (ADR): +3.6% to US$130.81
  • Revenue per available room (RevPAR): +0.7% to US$86.90

Among the Top 25 Markets, Miami/Hialeah, Florida, reported the largest increase in RevPAR (+33.0% to US$259.47), due primarily to the highest lift in ADR (+26.9% to US$295.28).

Orlando, Florida, experienced the only double-digit increase in occupancy (+11.7% to 90.4%), which helped drive the highest jump in RevPAR (+23.8% to US$136.72).

New York, New York, posted the second-largest rise in ADR (+15.6% to US$263.56) and the third-largest jump in RevPAR (+20.9% to US$240.81).

STR analysts note that performance in many major markets was affected by a drop in group business due to the Easter holiday. Overall, 10 of the Top 25 Markets reported a double-digit decrease in RevPAR.

Washington, D.C.-Maryland-Virginia, reported the steepest decline in RevPAR (-25.9% to US$115.05), due primarily to the largest drop in ADR (-19.2% to US$150.56).

Detroit, Michigan, experienced the largest decrease in occupancy (-14.6% to 56.9%).

Phoenix, Arizona, saw the second-largest decreases in ADR (-11.6% to US$172.96) and RevPAR (-19.7% to US$129.73).

View weekly U.S. hotel performance review

STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 10 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit str.com.



Logos, product and company names mentioned are the property of their respective owners.