Hospitality Merchandising Technology

Nor1, Inc. Acquires Stay Delightful to Further Enhance Its Ability to Engage and Interact with Hotel Guests In Real-time Throughout the Reservation Lifecycle


Nor1, Inc., the leader in hospitality upgrade, upsell, and merchandising technology, today announced that it has acquired Stay Delightful, a messaging-based guest service and ancillary revenue generation platform for the hospitality industry.

Based in Denver, CO, Stay Delightful enables hotels to connect with guests pre-, during, and post-stay over SMS and communicate across their teams through a web interface and mobile app. Stay Delightful will be rebranded as eDirect™and complement Nor1’s existing suite of industry-leading merchandising and pricing solutions.

eDirect logo

Jason G. Bryant, CEO of Nor1 stated, “eDirect™, integrated directly into our existing upsell and upgrade platform, provides an exciting opportunity for Nor1 to strengthen and expand offers with real-time staff-to-guest mobile communication.” Bryant added, “This real-time communication platform has shown to increase a hotel’s engagement with guests by up to 300% and upsell conversion by up to 40%.  Clearly this supports every hotel’s mission to deliver relevant upsell and upgrade offers to the right guest at the right price at the right time, throughout the entire reservation life-cycle.”

Jonathan Lee, CEO of Stay Delightful, stated, “Stay Delightful – now eDirect­™ – is the ideal addition to Nor1’s product portfolio. eDirect™’s real-time guest engagement platform, powered by Nor1’s patented PRiME®intelligence and decision engine, will enable Nor1’s clients to simultaneously generate more revenue and enhance their ability to offer a great experience to their guests.”

Lee joins Nor1 as Vice President of Global Sales and Product Marketing to drive the adoption of Nor1’s Upsell, Upgrade and Merchandising Platform.  Previous to founding Stay Delightful, Lee led new business development at (NASDAQ: BKNG) and earned an MBA from The Fuqua School of Business at Duke University. 

About Nor1, Inc.

Nor1 is the Leader in Hospitality Merchandising Technology. Headquartered in Silicon Valley with offices in Las Vegas, Germany, Spain, Mexico, Singapore, and India, Nor1 provides data-driven pricing and merchandising products that maximize incremental revenues for hotels and resorts worldwide, such as Hilton, IHG, Radisson Hotel Group, Accor, and Wyndham.

Nor1’s patented, dynamic decisions intelligence engine PRiME®powers Nor1’s Pricing & Merchandising Intelligence Platform, which includes its signature eStandby Upgrade®, eXpress UpgradeTMCheckIn MerchandisingTMeReachTM, and eDirect™ products.

Nor1 is creating the fusion between technology and guest experience. This combination of expertise and skill has set Nor1 apart as a leader in hospitality upgrade, upsell, and merchandising technology and continues to attract distinguished investors, such as Concur Technologies, Goldman Sachs, and Accel Partners. 

For more information, please contact sales@nor1.comor visit

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