IHG will open its first Australian dual-branded hotel by 2022 with the signing of Hotel Indigo Melbourne Little Collins and Holiday Inn Melbourne Bourke Street Mall, in the heart of the CBD.
Currently trading as The Walk Arcade, the site is arguably Melbourne CBD's most strategic retail destination and will allow the hotels to form a symbiotic relationship and capitalise on Melbourne's booming corporate and leisure demand. The property will front onto Bourke Street Mall on one side and Little Collins St on the other, allowing Holiday Inn to make the most of the pedestrianised retail haven and Hotel Indigo to bring the edgy laneway neighbourhood to life.
The $200 million mixed-use development will include international retail flagship stores and a combined 453-room hotel (181 in Hotel Indigo and 272 in Holiday Inn), which will feature F&B outlets, a gym, meeting spaces and a unique and distinct guest lobby and room experience for each brand. The overall development will enjoy shared back-of-house services and facilities that create common-sense efficiencies.
Abhijay Sandilya, IHG's Senior Director of Development Australasia, said: "With such a large property and sought-after location, dual branding makes perfect sense. IHG has experience with dual branded properties in other markets, including the Hotel Indigo and Holiday Inn Express in Singapore Katong, and a dual-branded EVEN Hotel and Holiday Inn Express planned for Auckland in 2020. We are excited to bring Hotel Indigo's neighbourhood story and Holiday Inn's Joy of Travel together to provide guests of all types with the experience that appeals to them."
"This long-term deal means Hotel Indigo and Holiday Inn will have presence in the heart of Melbourne CBD for many years to come", he added.
Tony Tai, spokesperson for owner Focus Ventures Pty Ltd, said: "Much consideration has been put into the plans to transform the property into an iconic Melbourne site that complements its strategic location. Together with our consultants, we have put forth a combined retail and hotel site plan that is able to attract top retailers from around the world."
"The new hotel/retail development is projected to attract over $100 million of annual spending by visitors and shoppers. In addition, it will create over 1,000 new direct jobs and 900 indirect jobs for the State ", he added.
Holiday Inn Melbourne Bourke Street Mall complements the 16 Holiday Inn hotels already open across Australasia, including Holiday Inn Melbourne on Flinders, and is the latest in a string of Holiday Inn signings including Sydney Central, Melbourne Werribee and Geelong.
IHG currently has 47 hotels operating under four brands in Australasia, including: InterContinental, Crowne Plaza, Holiday Inn and Holiday Inn Express, with another 17 in the pipeline, including Hotel Indigo Brisbane Fortitude Valley and Hotel Indigo Melbourne Docklands.
Melbourne has been ranked the World's Most Liveable City for seven years in a row, with a strong tourism outlook that benefits from a vibrant mix of business, culture, sport and entertainment events. Plans for the development have been lodged and the project is subject to development approval by the Melbourne authorities.
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