Marshall Hotels & Resorts today announced that it has taken over management of the 63-room Hotel Indigo in Birmingham, Ala. The former Hotel Highland Downtown, originally built as a medical arts building in 1931, marks the company's first entry into Alabama.
"The Hotel Indigo represents our ideal portfolio addition—a unique hotel in a strong secondary market that can benefit from either capital improvements and/or improved management," said Mike Marshall, president and CEO, Marshall Hotels & Resorts. "This beautifully designed building, with its Art Deco flourishes, has acted as everything from an apothecary to a dance hall. While it has served as a hotel for the past three decades, the property had seen better days. With its recent $5.0 million conversion to IHG's Hotel Indigo brand, the property is now better positioned to take full advantage of its market presence."
The Hotel Indigo is located in the Five Points area, Birmingham's arts, entertainment and dining district, near UAB Hospital and UAB Campus, with easy access to Birmingham Jefferson Civic Center and Vulcan Park. Contemporary, spacious guest rooms feature plush lounge chairs, 49" HDTVs, high-speed internet access and oversized work spaces. The hotel's 28 suites also include a relaxing sitting area with wet bar, Keurig coffee machine and mini-refrigerator in the living room.
Additional hotel amenities include Aveda bath products, spa-like showers, fitness center, valet parking and luxury linens. Guests can unwind with specialty cocktails and smoke infused whiskeys at the hotel's Rx Lounge, themed with the building's medical arts origins in mind. The menu features myriad "ale-ments, anti-oxidants and effervescents" that include numerous, local craft beers, wines and champagnes/proseccos. The Rx Lounge provides full breakfast, lunch and dinner menus, as well.
"Particularly with our growing regional sales presence in the greater Atlanta, this is a very attractive project for us," Marshall added. "This is a premier, 'like-new' hotel in strong location, and we are confident it quickly will regain its place as the rightful market leader."
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