The head of France at SiteMinder, the global hotel industrys leading cloud platform, is alerting the countrys hotels to a slowing growth rate of direct online bookings. Clemens Fisch, a travel industry expert who has led SiteMinders French and DACH regions since 2017, says the deceleration exposes French hotels to a future of distant relationships with their guests and guest experiences that are lacking in personalisation.
Mr Fischs statements come ahead of a new SiteMinder report being released this month on the latest opportunities and challenges facing Frances hotels. According to the report, titled State of the Nation 2018: How big is the opportunity for hotel bookings in France?, the contribution of direct bookings to Frances online hotel sales has risen only 2.6 percent since 2012 and the growth rate will slow further to 2.1 percent over the next five years, with third-party booking sites forecast to constitute 71.5 percent of the countrys online hotel sales by 2022.
It is ironic that direct bookings are slowing in one of the first markets to make sure rate parity was a non-issue for local hotels. I believe its time Frances hotels assess the balance of their distribution strategies, and capitalise on the continued rise of tourism entering the country by taking more ownership of their supply. While hoteliers are incredibly time-poor, they can take small steps - examine the state of their hotel website, for example, or the conversion rates of their online booking engine - and look to technology as a key enabler, says Mr Fisch.
Clemens Fisch has more than a decades experience working within Europes dynamic hospitality and travel industry, having begun as a tour guide before leading tour operator EF Cultural Tours as an area manager in Switzerland. From there, he served at travel agency PDM Touristik, initially as a delegation manager before being promoted to deputy head of sales. Prior to joining SiteMinder, he was a senior account manager at Booking.com where he discovered the real challenges of hoteliers behind the front desk.
As the regional manager of France at SiteMinder, Mr Fisch leads a team that has secured deals with Paris largest hotel chain, Machefert Hotels Collection; the famous Hotel du Louvre; and Hotel Barrière Le Gray d'Albion Cannes. France is one of SiteMinders fastest-growing markets, having grown its local customer base more than ten percent in the past six months and local customer reservations more than thirty percent since January.
Todays announcement precedes the Food Hotel Tech conference in Paris, where SiteMinder is exhibiting for the first time.
+61 410 233 735
As the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.
SiteMinders products include The Channel Manager, the industrys leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, the real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the worlds major global distribution systems. With more than 30,000 hotel customers and 600 of the industrys top connectivity providers as our partners, today we have presence in more than 160 countries on six continents. For more information, visit www.siteminder.com.
Logos, product and company names mentioned are the property of their respective owners.