Airbnb And The Hotel Industry

Watch Out, Airbnb: Marriott Thinks It Can Win the Home-sharing Game - Fast Company

Excerpt from Fast Company

Marriott International has only been piloting its home-sharing program for a few weeks, but it’s already pretty sure it can win the home-sharing game.

The 90-year-old hotel company teamed up with a company called Hostmaker for its London-based home-sharing pilot program, and in an earnings call last week, CEO Arne Sorenson hinted that it was going well. Well enough that Marriott thinks it can take on the many companies already crowding the field, including Airbnb, HomeAway, and high-end home-stay companies like Oasis, which is part of the World of Hyatt, and AccorHotel’s OneFineStay.

While only a test, we are integrating our home-sharing offerings into our loyalty programs,” Sorenson said during the company’s first-quarter earnings call. The company is also “curating for design, functionality, location, and safety, and providing the commitment to service and quality that is not typical in this space” (although all the companies in the space seem to believe that they are the only ones living up to that commitment).

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