Hotel Vs. OTAs
How Organic Search Is Becoming Ineffective for Hotels on Google - PhoCusWright
- May, 24 2018
A common complaint from hotels is that they can't compete with keyword buying against the likes of Expedia Group and Booking Holdings (between them spent upwards of $10 billion during 2017) but research has shown just how dominant the same intermediaries are in organic search, too.
Excerpt from PhoCusWright
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