Harvard Business School professor Stefan Thomke discusses how past experience and intuition can be misleading when attempting to launch an innovative new product, service, business model, or process in his case 'Booking.com' .
Planning on marketing to Chinas outbound travellers? - checked. Having a Chinese website up and running? Errr - not quite. Flounder no further!
The Olde Mill Inn was voted Best of Weddings by The Knot from 2007 to 2019 and Maestro PMS is Part of the Wedding Party
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