Here today, gone tomorrow. We all know hotel marketing moves at a rapid pace. Tactics that crushed it last year may no longer even be relevant today. So, whats worth exploring and expanding... and what needs to be jettisoned?
The hospitality industry is enjoying its longest expansion and healthiest growth in decades, yet there are some troubling trends beginning to surface that threaten profitability and overall performance. One of these trends is that net room revenue - i.e., revenue that remains with the hotel after accounting for distribution costs (OTA commissions, traditional agency commissions, and other distribution expenses)has been declining steadily over the past several years.
In April, the U.S. hotel industry reported occupancy rose 0.9% year over year to 67.9%. ADR increased 3.3% to $130.33, which drove RevPAR up 4.2% to $88.54.
Set on the site of the former City Hall, the hotel pays homage to the historic landmark through its thoughtful interior design and culinary excellence. The intimate 130-room resort is just steps away from Lido Marina Village, Newport Beachs marina, retail and dining hub.