A strong online and social media presence is really important if a hotel hopes to attract millennials, according to a new report.
A lawsuit was filed against Expedia today on behalf of consumers. It alleges that Expedia is cheating customers who book and pay for hotel rooms through Reservations.com by inflating a hotel 'tax and fee.'
If you want to succeed in building awareness around your property, driving traffic to your website, and converting online visitors into loyal guests, you have to be willing to invest in content. But in 2018, investing in content means more than just creating a blog and updating your social media pages. You have to do more if you want to differentiate from competitors, cut through the noise, and actually reach your target audience.
Marriott International could face a multimillion-pound fine in Europe, following news that the data of approximately 500 million guests had been compromised, writes Katherine Price.