The whole point of travel is to not stay in the same place. Guests check in and check out, travelers come and go, people are always on the move. What really differentiates a successful hotel business lies in its recurring guests - the loyal ones that keep coming back for more.
Lets get straight to business. Direct bookings are every hoteliers goal in terms of reservations and revenue. While distributing your hotel listing on third parties is unavoidable these days, the best-case scenario is still the one in which travelers book direct and save you the commission. Still, many hoteliers sometimes struggle to increase their number of direct bookings.
The American Hotel & Lodging Association (AHLA) commended Senators Steve Daines (R-MT) and Amy Klobuchar (D-MN) on their bill aimed at protecting millions of travelers by putting an end to deceptive marketing practices by third-party hotel booking sites. Fraudulent and misleading hotel booking transactions have negatively impacted 28.5 million hotel stays and cost consumers $5.2 billion in 2017 alone.
This month, the latest digital innovations include a new 'Swipe to Visit' feature in Google image results, A/B testing tools in Microsoft Ads, and the roll-out of advertisements in Instagram's 'Explore' tab. From SEO to design, find out the top five things you need to know now in hotel digital marketing.