As I often say in my conference presentations and training sessions, voice reservations is the forgotten distribution channel, at least at most hotels these days.
As the number of hotel distribution channels, marketing tools and rate types increase - and the cost for each booking varies - so does the need for determining a hotels optimal business mix (OBM). But with so much data to process and analyze, coming from multiple sources, the challenge is to maintain a high-level perspective on the hotels overall revenue goals and needs.
This month, Googles search engine algorithm update takes full effect, Facebook rolls out new video format to more advertisers, and animated typography helps website content pack a punch. From SEO to design, read on to learn the top5 things you need to know now in hotel digital marketing.
Resorts face unique challenges. They are usually more expensive, geographically harder to reach and incur longer stays than standard full-service hotels. Many are built in 'clusters' in a destination, too, which can make it tough to differentiate ones product from the resort next door. These challenges require smart, skillful marketing.