Articles tagged Hotel Digital Marketing

This month, the latest digital innovations include a new 'Swipe to Visit' feature in Google image results, A/B testing tools in Microsoft Ads, and the roll-out of advertisements in Instagram's 'Explore' tab. From SEO to design, find out the top five things you need to know now in hotel digital marketing. continue reading →

This month, the latest digital innovations include new voice search and SEM studies presented at SMX Advanced, the rollout of Instagram branded content ads, and native advertising becoming a more impactful display format as it gains more traction. From SEO to design, find out the top five things you need to know now in hotel digital marketing. continue reading →

This month, the latest digital innovations include Facebook Automated Ads to streamline ad setup, new Google display opportunities announced at Google Marketing Live, and custom graphics and illustrations making a statement in website design. From SEO to design, find out the top five things you need to know now in hotel digital marketing. continue reading →

This month, the latest digital innovations include Google algorithm updates, new e-commerce and influencer features on Instagram, and video rolling out to Google responsive display ads. From SEO to design, find out the top five things you need to know now in hotel digital marketing. continue reading →

When Marie Kondo first published 'The Life-Changing Magic of Tidying Up' in 2011, best practices for website content were almost entirely different. Eight years ago, applying Kondo’s KonMari method to organizing your website would have been unheard of. Back then, landing pages were the name of the game - the more you could create, the better. But as the decade progressed, Google changed the rules. continue reading →

Today’s typical online travel consumer is exposed to more than 38,983 micro-moments in a 60-day timeframe and visits an average of 18 websites via multiple devices across eight sessions before making a hotel booking (Google Research). With the explosion of the 'digital way of life', the customer journey has become increasingly complex, forcing hoteliers to overhaul not only their corporate and marketing strategies, but also their technology stack in order to engage, acquire, service and retain these digitally-enabled travel consumers across multiple digital touch points and across all digital channels and devices. continue reading →

This month, the latest digital innovations include Facebook allowing Page owners to participate in Groups, new video advertising opportunities through Amazon, and asymmetrical layouts making a splash in website design. From SEO to design, discover the top five things you need to know now in hotel digital marketing. continue reading →

Coming up with fresh and creative marketing initiatives is never an easy task. Hotels all over the world face fierce competition regardless of their destination. Utilizing creative ideas to attract guests can help hotels stand out in the crowd and help them to gain new and repeat visitors. Our new article series, Digital Inspo: What Creative Hotels are Doing Online, dives deep into a recent original campaign idea developed by a hotel brand. continue reading →

A few months ago, Google began unrolling a new design for their hotel search results. With the updated design, they now display four hotels instead of three and have updated the filters available to the user, all in an effort to help people easily find the hotel that best fits their needs. So, how can hotels make sure that they are in the best position possible when it comes to this new design? continue reading →

After saying goodbye to 2018, we’re starting the new year with fresh priorities and goals. January is a great time for hoteliers to reflect on last year’s strategies and analyze results in order to create a blueprint for a successful new year. Determining your hotel’s most successful digital marketing initiatives is the first step to executing a strong plan that will achieve greater results this year than last year. continue reading →