When we think about Airbnb, its easy to see how theyve become such an incredible success story. For dreamers and movers alike, Airbnb has continually excelled not in selling physical accommodation, but selling a destination. Over the years, I have had the pleasure of visiting a number of the worlds most beautiful destinations, to meet with and stay at some truly incredible hotels. As a traveller, however, I know my first destination was not, in fact, at any of those places.
As a hotel reservations consultant and sales trainer, Im often asked for my perspective on the current trends regarding the number of inquiry reservations call received vs. previous years. Many hotel marketers seem to think this is a simple question and I suppose that on one level it should be. It certainly is possible to just ask a large sample of hoteliers for their number of calls received YTD vs. previous YTD and then average the percentage of change either way.
Forget the silly gadgets and fancy chocolates! Listen up hotel owners and asset managers, we know what hotel marketers really want for the holidays... Heres our annual list of the things that hotel marketers tell us they crave the mos
Chip Heath explains how companies can do more to create defining moments for their employees and customers.