Dying to know whats new in social media and how it could affect your hotel or resort? This month weve got changes from Instagram, Twitter, and YouTube, along with a few issues of note on Facebook. Lets take a look at each and what it means for you.
This weeks episode is a breakdown of an article from Adobe that was recently published on CMO.com. The article takes a look at several travel-related trends that have been aggregated from numerous sources. The fueligans discuss the merits of each stat and provide insight into the impact they may have on hotel marketers.
Watching social media evolve can be fascinating. Sometimes, we get the exact platform changes wed expect, whether theyre the next logical step in the apps development or because theyd been announced in months past. Other times, though, big changes come out of seemingly nowhere, offering exciting new features we didnt know to expect. This month has given us the latter, so lets take a look at whats new in social media and how it will impact hotels and resorts.
Hotels around the world have started making bigger moves to win back lost grounds from online travel agencies (OTA). But is enough being done to own the customers entirely and emerge as winners?