By now, your digital marketing strategy should be in full swing. This month, Google My Business listings are getting an upgrade with the ability to add a property description, Facebook announced a new ad targeting option called Trip Consideration that allows hotel brands to reach potential guests in the early stages of travel planning and reaching people with online display ads based on their TV consumption (yes, Netflix included) is all the rage. From SEO to design, read on for the latest trends in hotel digital marketing.
To understand the relationship between travelers and online review patterns, the study surveyed individuals who have traveled within the previous 12 months. Both leisure and business travelers were considered in this survey, and the 920 U.S. consumers who participated had traveled and booked their accommodation.
TripAdvisor Sponsored Positions have gained prominence among marketers. Why sponsored? Well, the competition is heating up, and multiple results are being displayed on TripAdvisor for a single search by millions of users. That means pages and pages of hotel names, reviews and more. Youd certainly want higher ranking for your property to catch the attention of the online user.
Lodging Interactive today announced the inaugural issue of Hospitality Social Media News a bi-weekly publication reporting the latest social media news and recommendations for hotels and resorts.