Hotels around the world have started making bigger moves to win back lost grounds from online travel agencies (OTA). But is enough being done to own the customers entirely and emerge as winners?
Lets get straight to business. Direct bookings are every hoteliers goal in terms of reservations and revenue. While distributing your hotel listing on third parties is unavoidable these days, the best-case scenario is still the one in which travelers book direct and save you the commission. Still, many hoteliers sometimes struggle to increase their number of direct bookings.
The whole point of travel is to not stay in the same place. Guests check in and check out, travelers come and go, people are always on the move. What really differentiates a successful hotel business lies in its recurring guests - the loyal ones that keep coming back for more.
The American Hotel & Lodging Association (AHLA) commended Senators Steve Daines (R-MT) and Amy Klobuchar (D-MN) on their bill aimed at protecting millions of travelers by putting an end to deceptive marketing practices by third-party hotel booking sites. Fraudulent and misleading hotel booking transactions have negatively impacted 28.5 million hotel stays and cost consumers $5.2 billion in 2017 alone.