While it is important to analyse the impact of historical strategies and data, looking ahead is equally important. ARMA founder Melissa Kalan explores what smart revenue managers should keep in mind when planning 2019.
Are you knee-deep in your 2019 plans for still to make a start? Wherever you are in the process, here are some trends and tools that should be top of your mind.
When you speak with marketing and distribution executives these days, everyone seems obsessed with increasing direct bookings and reducing the costs of customer acquisition. Yet when the phone rings in many reservations departments and hotel front desks, the faces of the colleagues answering the calls seem to convey annoyance more than excitement.
The question for travel brands becomes, how can our content marketing strategy evolve to meet the current demands of the travel industry and its respective new gen travelers? How is experiential content impacting travel brands and destinations?