Hotel rebranding requires more than pretty pictures...
The cost of guest acquisition is on everyones mind these days, which means GMs are feeling pressure from ownership, asset managers and their hotel management companies to maximize the ROI from their marketing investments.
This article is part three in a five-part series that uncovers top strategies for reaching potential guests in meaningful moments throughout every stage of the travel planning journey to increase direct bookings. This article focuses on the second stage of travel planning: the planning phase
Choice Hotels International, Inc. (NYSE: CHH) launched new ads reminding travelers that there's an easy way to plan and book hotel stays, and find the lowest hotel rates guaranteed.