Topic - Marketing

Download the latest HEBS Digital eBook to learn strategies to implement in order to reach travelers at every stage of their travel planning journey. It is crucial to be present at every step of the way in order to capture the attention of potential guests and nurture them through the path to a direct booking. continue reading →

Marriott dominates the travel and hospitality industry; Airbnb is the most loved travel site, and American Airlines leads the airline industry continue reading →

HEBS Digital’s third installment in 2018 of the HEBStrategy - our whitepaper series covering the latest news and trends in hotel digital marketing and technology - is now available for download! The HEBStrategy Q3 offers strategies for hoteliers to reach potential guests throughout the travel planning journey. continue reading →

Marriott Rewards is the Best Hotel Rewards Program; Alaska Airlines Mileage Plan continues reign as No. 1 in Best Airline Rewards Programs continue reading →

Tech companies have for many years been trying to automate the guest arrival experience. First, front desk kiosks were placed in lobbies of some hotel brands, yet guests walked right by them even if there was a long line at reception. Next, smart phone check-in was to be the answer. Yet despite all the hype, utilization has been extremely low. continue reading →

On many levels, marketing in the hotel industry has advanced rapidly, yet at most hotels and brands, the 'message on hold' (MOH) scripting is stuck in the 1990’s. Whether you call a hotel directly or call into its central reservations office, after the auto-attendant places you in queue the MOH nearly always direct callers back online again and again throughout the scripting. continue reading →

Vizergy partnered with Accubase, a leading research company, to deliver an in depth look of how hotels can use existing data to uncover key customer demographics, identify new, highly-profitable customers, and build guest loyalty. continue reading →

How can Bulgarian hoteliers and hospitality establishments be more ‘visible’ in China’s outbound travel market? continue reading →

Travel companies should ramp up their email marketing as email is still the preferred way of nearly a third of millennials across the Asia Pacific in receiving travel recommendations or updates. continue reading →

The hospitality industry is enjoying its longest expansion and healthiest growth in decades, yet there are some troubling trends beginning to surface that threaten profitability and overall performance. One of these trends is that net room revenue - i.e., revenue that remains with the hotel after accounting for distribution costs (OTA commissions, traditional agency commissions, and other distribution expenses)—has been declining steadily over the past several years. continue reading →