Topic - Marketing

As I often say in my conference presentations and training sessions, voice reservations is the forgotten distribution channel, at least at most hotels these days. continue reading →

The digital landscape is constantly evolving. Hotel digital marketers continue to seek more effective and cost-efficient ways to reach the right audience, at the right place, and at the right time. But do hotel marketers truly know the value of each and every guest and, more importantly, do they understand what motivates guests to choose their hotel, then choose to stay again? continue reading →

New Wharton research shows that marketers are incorrectly crunching data and potentially getting wrong answers — and costing companies a lot of money. continue reading →

Download the latest HEBS Digital eBook to learn strategies to implement in order to reach travelers at every stage of their travel planning journey. It is crucial to be present at every step of the way in order to capture the attention of potential guests and nurture them through the path to a direct booking. continue reading →

Marriott dominates the travel and hospitality industry; Airbnb is the most loved travel site, and American Airlines leads the airline industry continue reading →

HEBS Digital’s third installment in 2018 of the HEBStrategy - our whitepaper series covering the latest news and trends in hotel digital marketing and technology - is now available for download! The HEBStrategy Q3 offers strategies for hoteliers to reach potential guests throughout the travel planning journey. continue reading →

Marriott Rewards is the Best Hotel Rewards Program; Alaska Airlines Mileage Plan continues reign as No. 1 in Best Airline Rewards Programs continue reading →

Tech companies have for many years been trying to automate the guest arrival experience. First, front desk kiosks were placed in lobbies of some hotel brands, yet guests walked right by them even if there was a long line at reception. Next, smart phone check-in was to be the answer. Yet despite all the hype, utilization has been extremely low. continue reading →

On many levels, marketing in the hotel industry has advanced rapidly, yet at most hotels and brands, the 'message on hold' (MOH) scripting is stuck in the 1990’s. Whether you call a hotel directly or call into its central reservations office, after the auto-attendant places you in queue the MOH nearly always direct callers back online again and again throughout the scripting. continue reading →

Vizergy partnered with Accubase, a leading research company, to deliver an in depth look of how hotels can use existing data to uncover key customer demographics, identify new, highly-profitable customers, and build guest loyalty. continue reading →