Topic - Marketing

On many levels, marketing in the hotel industry has advanced rapidly, yet at most hotels and brands, the 'message on hold' (MOH) scripting is stuck in the 1990’s. Whether you call a hotel directly or call into its central reservations office, after the auto-attendant places you in queue the MOH nearly always direct callers back online again and again throughout the scripting. continue reading →

Vizergy partnered with Accubase, a leading research company, to deliver an in depth look of how hotels can use existing data to uncover key customer demographics, identify new, highly-profitable customers, and build guest loyalty. continue reading →

How can Bulgarian hoteliers and hospitality establishments be more ‘visible’ in China’s outbound travel market? continue reading →

Travel companies should ramp up their email marketing as email is still the preferred way of nearly a third of millennials across the Asia Pacific in receiving travel recommendations or updates. continue reading →

The hospitality industry is enjoying its longest expansion and healthiest growth in decades, yet there are some troubling trends beginning to surface that threaten profitability and overall performance. One of these trends is that net room revenue - i.e., revenue that remains with the hotel after accounting for distribution costs (OTA commissions, traditional agency commissions, and other distribution expenses)—has been declining steadily over the past several years. continue reading →

Here today, gone tomorrow. We all know hotel marketing moves at a rapid pace. Tactics that crushed it last year may no longer even be relevant today. So, what’s worth exploring and expanding... and what needs to be jettisoned? continue reading →

With over 4 billion searches happening every day, the Google ecosystem continues to be one of the best suites of products available for hotels to drive online users to their website, and then convert those users into guests. With ongoing optimizations and new products being released regularly, it can be easy for hoteliers to fall behind on trends and miss opportunities to get the most out of their digital strategy through the entire Google ecosystem. continue reading →

This year’s survey found that gaining consumer loyalty is more vital than ever, with approximately three out of four (71 percent) of survey participants on average citing 'trust' as important for their purchasing decision. continue reading →

Following the recent announcement of TripAdvisor’s new ad format called Sponsored Placements, we have outlined some of the top questions hoteliers may have and some tips for implementing this new offering. continue reading →

Earlier this week, the European Technology and Travel Services Association (ETTSA) released a report called 'Hotel Distribution Costs,' examining the costs associated with direct and indirect distribution channels for hotels, together with the impact of channel shift. continue reading →