Topic - Marketing

Within the hospitality industry, we are frequently introduced to new, wide-spread economic trends. First, it was the Mobile Era,' then we got to know the 'Age of the Consumer' and the 'Experience Economy,' and now, the term on everyone’s mind? The 'Expectation Economy.' continue reading →

When it comes to pop-up ads, tactfulness and consideration are key. continue reading →

Four Ways Hotels Can Aggressively Acquire New Emails continue reading →

Four offer tactics luxury hotels can leverage to fill room nights and need periods continue reading →

Travel influencers are having a moment. With the ability to showcase stunning photography and lesser-known parts of the world, social media is the perfect platform for avid travelers to gain a following. This provides the perfect opportunity for hotel brands to partner with influencers and tap into those audiences in order to reach ideal guests. continue reading →

The more we dig into generational travel, the more we realize another, equally important trend - multigenerational travel. In fact, the rise in multigenerational travel is, arguably, positioned to change the hotel and travel industry. continue reading →

It’s about little words with massive effect and making dreams into reality. Storytelling isn’t only nice to have when you’re managing a hotel; it’s needed. There’s so much more to learn, though - especially if you’re working in hospitality! continue reading →

5 Ways Hotels Can Make Their Venue More Attractive To Brides continue reading →

Over the years, Cyber Monday has become a huge opportunity for hotels to drive bookings. What started as a one-day online shopping holiday that followed Black Friday has now extended to weeks before Thanksgiving, with some sales even lasting the entire month of November. continue reading →

It’s officially budget season again, and the growing list of priorities and considerations for a successful 2020 is currently top of mind. I know from my own experience that with so many investment options out there, it’s difficult to really know what will bring the most success in 2020. Personally, I like to rely on data and research to guide by strategy, because otherwise, it's a shot in the dark. continue reading →