Topic - Marketing

Finding and booking the perfect hotel takes time. Beyond rate, hotel shoppers are looking at plenty of other factors, such as amenities, local activities, and nearby restaurants. Hoteliers can leverage these unique features by packaging them into special offers that will help travelers be sure that they’ve found the best deal. continue reading →

The right aesthetics, a few creative focal points, some playful props and attentive service can get your property on the ladder to becoming an Insta-star. Here are some tips to this stardom. Get creative with accessories continue reading →

Download 'Marketing to China’s Outbound Travel Market' - The Most Recent & Comprehensive White Paper To Date continue reading →

Travellers have more choice than ever before thanks to the rise of the ‘sharing economy’. What’s more, this new breed of peer-to-peer network has reshaped the behaviour of travellers forever. continue reading →

While identifying the right leads and responding to them quickly is essential in today’s climate, hotels and venues won’t grow event sales if proposals aren’t tailored to get the job done. To make it happen, suppliers need to evolve the conversation from a bidding war, showing the value they can add in regards to the unique nuances of every RFP. This happens when sales representatives tap into what motivates today’s meeting planner and do everything in their power to help planners visualize their event in the space. continue reading →

When you speak with marketing and distribution executives these days, everyone seems obsessed with increasing direct bookings and reducing the costs of customer acquisition. Yet when the phone rings in many reservations departments and hotel front desks, the faces of the colleagues answering the calls seem to convey annoyance more than excitement. continue reading →

100+ months of continuous RevPAR growth has the hotel industry riding an unprecedented high. Meanwhile, group demand continues to grow as we round into the year ahead and, to cap it all off, the supply pipeline is expected to slow. So what does it all mean for hotels looking to grow group business? continue reading →

20% of Global Tourists Are From China - Are You Engaging The Chinese Market Effectively? continue reading →

Tech Marketing Strategies for Millennials, Baby Boomers and Business Travelers continue reading →

It’s no secret: Cyber Monday is a huge opportunity for hoteliers to drive bookings. What began as a one-day online shopping holiday has, over the years, extended into Black Friday and Thanksgiving, with some brands promoting deals even earlier. As a result, consumers aren’t just searching for deals earlier, they’re also making more purchases over a longer period of time. According to Adobe Analytics, American consumers spent $19.62 billion online between Thanksgiving and Cyber Monday in 2017, a 15% increase year over year. continue reading →