Topic - Marketing

In today’s highly competitive global marketplace, you’ve got to know how to successfully reach all your targets. For example, established brands that achieved success in local or domestic market must compete with well-known brands from America, Europe, Japan and Korea, as well as emerging brands within the region and beyond. continue reading →

This 22-page report gets inside technical, ethical and legal challenges facing travel brands as they adopt dynamic pricing. It reveals how to master these factors to deliver higher yields, conversion rates and customer retention levels as prices get closer to matching true demand. continue reading →

Jeff Bezos’ famous quote on the success of Amazon is 'The secret to that is to focus on the things that don’t change in your business.' The example he specifically used was, 'So people today want fast shipping. And they’re going to want faster and faster shipping in 10 years... so that’s going to matter today and tomorrow.' continue reading →

An HSMAI Region Europe sales and marketing themed Think Tank was held in Google’s London offices on Monday, 24 June 2019, with experts and keynote speakers from TravelClick, Nordic Choice Hotels and Google itself, reserved for leaders working directly in the hotel industry, resulting in very interesting thoughts related to OTAs’ ambition to increase their market share on corporate business and digital marketing. continue reading →

Consider for one second that Airbnb already uses over 70 criteria to design its pricing strategy. That’s what you need to shoot for to engineer a pricing game that brings in major revenues. continue reading →

In this month’s blog and corresponding webinar we explore what today’s reservations sales agents need to be saying in response to the questions callers ask, such as for specifics on the views, locations, activities, resort facilities and of course the room types and suites. In responding, we as an industry need to up our game at selling the experiences! continue reading →

We are on the cusp of a revolution that promises greater personalization and profitability as pricing becomes more segmented and relevant to each customer. Download this free report, to understand how pricing in travel is charging into the future and how you can become part of this revolution. continue reading →

In 2017, Google rolled out a number of new initiatives at their Google Marketing Next event. Last year they launched Google Marketing Live, and we got to see an inside look at what the internet giant had been up. With Google Marketing Live 2019 this week, here's a look back at what was launched last year. continue reading →

Now available for viewing and download, the Q2 2019 Whitepaper Edition: The Hotel Digital Marketer’s Whitepaper, covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence. continue reading →

Easy options you can implement immediately to personalize your ad messaging to capture new audiences. continue reading →