Topic - Marketing

What happens when a hotel marketer wants to attract guests from across age groups? continue reading →

Coming up with fresh and creative marketing initiatives is never an easy task. Hotels all over the world face fierce competition regardless of their destination. Utilizing creative ideas to attract guests can help hotels stand out in the crowd and help them to gain new and repeat visitors. Our new article series, Digital Inspo: What Creative Hotels are Doing Online, dives deep into a recent original campaign idea developed by a hotel brand. continue reading →

ere are the four main goals of most hotel influencer programs, as well as the most meaningful KPIs for each: continue reading →

The free guide is focused on direct messaging and how this new technology impacts hotel-to-guest communication, as well as the satisfaction rates, the quality of guest feedback, and ultimately, increased hotel revenue. continue reading →

A few months ago, Google began unrolling a new design for their hotel search results. With the updated design, they now display four hotels instead of three and have updated the filters available to the user, all in an effort to help people easily find the hotel that best fits their needs. So, how can hotels make sure that they are in the best position possible when it comes to this new design? continue reading →

Brand Keys 2019 Customer Loyalty Engagement Index Identifies Secret to Lasting Loyalty continue reading →

Having a great listing is critical to booking success on Airbnb. Whether you’re a vacation rental, a B&B or hotel, follow these easy tips to get the most out of your presence on Airbnb. continue reading →

To maximize your returns and avoid falling prey to social media scammers, we want to help you take more control of influencer relationships. continue reading →

Airbnb makes it to the top 10 list in UK, Thailand, and Malaysia. Booking.com comes out strong at No. 1 followed by Gobibo, while direct bookings on hotel websites continue to be among the top-earning channels worldwide. continue reading →

Translation fails can be downright hilarious, but they sure aren’t funny or amusing to a business whose brand has been tarnished. What causes translations to go awry? How can global marketers avoid being lost-in-translation? continue reading →