Topic - Marketing

In 2017, Google rolled out a number of new initiatives at their Google Marketing Next event. Last year they launched Google Marketing Live, and we got to see an inside look at what the internet giant had been up. With Google Marketing Live 2019 this week, here's a look back at what was launched last year. continue reading →

Now available for viewing and download, the Q2 2019 Whitepaper Edition: The Hotel Digital Marketer’s Whitepaper, covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence. continue reading →

Easy options you can implement immediately to personalize your ad messaging to capture new audiences. continue reading →

New White Paper Explores the Travel Needs and Expectations of Millennials and Generation Z - Respondents Reveal What Review Attributes Influence Their Booking Decisions continue reading →

The hospitality industry is evolving at a rapid pace. From heightened guest expectations to revolutionary new-age technology, the world of travel is constantly reinventing and re-imagining itself. The group booking segment is experiencing a similar period of growth, and the potential for hoteliers to capitalize has, perhaps, never been more imminent. continue reading →

While the hotel sales environment has completely transformed, hotel sales training models seem to be stuck in the 1990’s. When I meet hotel leaders at industry conferences it seems most recognize the profound changes such as the emergence of third-party planners and the migration to online RFP tools (CVENT, CVB Platforms and social sites such as The Knot.) Yet most leaders seem to be unclear on what it takes to outsell the competition these days. continue reading →

Social media advertising has become a seemingly unstoppable force that is transforming the ways hoteliers allocate their marketing funds. continue reading →

To make the most of your hotel’s marketing efforts, be sure you’re aligned with your DMO’s top-of-funnel campaigns. continue reading →

Here are 6 key recommendations on how to drive more guests by selling your property experiences. continue reading →

Today’s typical online travel consumer is exposed to more than 38,983 micro-moments in a 60-day timeframe and visits an average of 18 websites via multiple devices across eight sessions before making a hotel booking (Google Research). With the explosion of the 'digital way of life', the customer journey has become increasingly complex, forcing hoteliers to overhaul not only their corporate and marketing strategies, but also their technology stack in order to engage, acquire, service and retain these digitally-enabled travel consumers across multiple digital touch points and across all digital channels and devices. continue reading →