Topic - Sales and Marketing

The new campaign reimagines Rosewood's A Sense of Place® philosophy while simultaneously positioning the luxury hotel group as an innovator of global style with a growing presence in Europe and Asia. continue reading →

The campaign debuted today in the U.S. and will for the first time feature four of Marriott International’s brands together: Courtyard by Marriott, Fairfield Inn & Suites, Four Points by Sheraton and SpringHill Suites. continue reading →

If you’re like most hotel managers, chances are you are highly focused on securing more direct bookings and thus reducing the costs of customer acquisition. If so, here are some train-the-trainer style tips for providing your reservations and/or front desk colleagues with the skills they need to covert today’s over-informed, channel surfing callers. You can use these at your next departmental meeting or during one-on-one coaching sessions. continue reading →

Fuel recently published a new podcast to its website that informs hotel industry leaders of tips and tricks on how to market your hotel on a budget. continue reading →

Anchored by a new global marketing campaign, 'Simple Things on Another Level,' the brand refresh focuses on food and beverage updates, new hotel prototypes for each region of the world and brand culture enhancements across Hilton Garden Inn's fast-growing portfolio of 720+ hotels in 33 countries and territories. continue reading →

Europe is planning a programme of educational conferences and matchmaking events to promote itself as a tourist destination to some of the world’s most important outbound travel markets. The programme, named Partnerships in European Tourism, will see a series of eight conferences and business-to-business matchmaking events, taking place within the EU and in the target markets of China and the USA. continue reading →

Achieving group and meetings revenue targets can make or break your property’s annual performance. But incredibly, most hotel group sales departments lack consistent, effective marketing support and are forced to generate their own leads. Hotel marketers often ignore the need to boost their hotel’s revenue by accelerating the number of incoming sales leads. continue reading →

Revenue managers and hotel marketers are often at odds, one department focused on balancing ADR and occupancy, while the other focuses on awareness, demand and 'branding.' In this post, Noelani Berkholtz, Tambourine’s Director of Distribution Strategy and former long-time hotel revenue manager, explains these differences and outlines what revenue managers can do to assist and champion their hotel marketing teams to help both departments achieve mutual success continue reading →

With 75 million people in the US watching videos online daily, it’s no wonder video is becoming an essential part of a holistic marketing mix. continue reading →

What are you to expect in the coming months, and how should you respond? What characteristics of your hotel’s destination should you focus on and mold your strategy around? continue reading →