Topic - Sales and Marketing

Recently, consumers have become more aware of the effect their consumption behaviour is having – how it reflects who they are and the impact it is having upon our environment. Added to this is saturation within markets, stiff price competition and price savvy consumers. Thus, for a company to earn a consumer’s trust and loyalty, they must first prove themselves to be credible. continue reading →

For many hotels, summer can be a time when group business dwindles to a crawl. The large national association and annual company conventions tend to dry up during the summer, and if you’re located in a warm-weather destination, convincing guests to bask in the heat may be a tall order. It takes a concerted effort - utilizing all the tools at one’s disposal - to overcome those challenges. continue reading →

IHG (InterContinental Hotels Group) has introduced IHG Business Edge, a comprehensive program designed to enhance the corporate travel experience for small and midsize enterprises (SMEs). continue reading →

Let’s start off by busting one of the biggest marketing myths: Great hotel marketing requires a massive investment. On the contrary. continue reading →

This month, the latest digital innovations include big announcements from Google regarding new merchandising features on Google AMP Stories, new LinkedIn advertising opportunities, and Instagram’s new questions sticker functionality for Stories. From SEO to design, find out the top five things you need to know now in hotel digital marketing. continue reading →

Hyatt today announced the launch of FIND, an extended way for eligible World of Hyatt members to earn and redeem points on experiences. continue reading →

What exactly is programmatic advertising? Simply put, programmatic advertising is a way to automate and scale hotel advertising. It gives hotel marketers the ability to deploy advertising to specific audiences (ie. Men with a household income of 150K+ that live in Fort Lauderdale) wherever they congregate across a vast global array of websites and networks. continue reading →

Obie Hospitality, an Oregon-based hotel management firm, has selected Tambourine as its preferred vendor to handle website and digital marketing efforts for its portfolio properties. continue reading →

Facebook Dynamic Ads for Travel (DAT) is a specialized advertising format that enables marketers to personalize ads to people who are in process of planning a trip, across Facebook, Instagram, and the Facebook Audience Network. continue reading →

Smart hotel marketers prioritize keeping up-to-date on email marketing best practices in order to continually improve their programs and reap a growing return on investment. Here are some of our email best practices for hotel and resort marketers looking to improve their profits in 2018 continue reading →