Topic - Sales and Marketing

The notion of buying social media followers for your business seems too taboo to even put in writing. After all, isn’t social media supposed to be about connecting with real business owners and helping them solve real problems? continue reading →

A helpful guide to the travel intent products hoteliers should care about. continue reading →

Choice Hotels International, Inc. (NYSE: CHH) today launched a nationwide, multi-media creative advertising campaign featuring the tagline 'Our Business is You.' The campaign leverages the consumer truth that 'business' can be defined broadly - rom meeting with clients to planning a family reunion. continue reading →

To be sure your property doesn’t make the same mistakes, here are six strategies to give your hotel a head start in the transition. continue reading →

Hotels & Resorts (IHG) announces the launch of a global marketing campaign for the company’s two largest brands, Holiday Inn and Holiday Inn Express. We’re there, a new, unified communications strategy, celebrates authentic moments of human connection and the role these two industry icons have played in connecting people all over the world for nearly seven decades. continue reading →

Choose Quality Posts Over Quantity. See B2B Instagram Examples at @softscribeinc continue reading →

Seeks greater share of the corporate travel market continue reading →

The evolution of HEBS Digital to NextGuest Digital reflects the agency’s place in the NextGuest ecosystem, a holistic solution for hoteliers that includes digital marketing, Customer Relationship Management (CRM), a technology innovations lab, and strategic consulting. continue reading →

Through the use of video, photography, and digital experience platforms, 'Celebrate The Everyday,' which has been a year in the making, draws on The Langham brand’s reputation to set the scene where people choose to celebrate their lives’ most significant milestones. continue reading →

New global brand campaign celebrates Sofitel's French roots, offering a modern spin on design, gastronomy, arts & culture, well-being and more continue reading →