Topic - Sales and Marketing

These insights can help hotel marketers craft data-backed strategies for future holiday seasons. continue reading →

While it is important to analyse the impact of historical strategies and data, looking ahead is equally important. ARMA founder Melissa Kalan explores what smart revenue managers should keep in mind when planning 2019. continue reading →

In a digital age in which the majority (70% to be exact) of consumers prefer to learn about products or offerings via content versus traditional advertisements, the value of content marketing is undeniable. However, within the modern content marketing landscape, cracking the code of evolving algorithms across each social platform can, at times, feel like an impossible task. continue reading →

As entertaining as they are informative, the Fuel team - affectionately known as 'Fueligans' - hails the mark of its 100th episode of the Fuel Hotel Marketing Podcast with an AMA live stream this Friday, November 30th, at 1:30 p.m. EST. continue reading →

While identifying the right leads and responding to them quickly is essential in today’s climate, hotels and venues won’t grow event sales if proposals aren’t tailored to get the job done. To make it happen, suppliers need to evolve the conversation from a bidding war, showing the value they can add in regards to the unique nuances of every RFP. This happens when sales representatives tap into what motivates today’s meeting planner and do everything in their power to help planners visualize their event in the space. continue reading →

When you speak with marketing and distribution executives these days, everyone seems obsessed with increasing direct bookings and reducing the costs of customer acquisition. Yet when the phone rings in many reservations departments and hotel front desks, the faces of the colleagues answering the calls seem to convey annoyance more than excitement. continue reading →

Staying innovative in your digital marketing strategy means staying up-to-date with the ever-changing digital landscape. From TripAdvisor evolving into a social travel platform with new research and sharing tools to Google Maps adding a follow button for businesses, learn more about the top things you need to know now in hotel digital marketing. continue reading →

100+ months of continuous RevPAR growth has the hotel industry riding an unprecedented high. Meanwhile, group demand continues to grow as we round into the year ahead and, to cap it all off, the supply pipeline is expected to slow. So what does it all mean for hotels looking to grow group business? continue reading →

Of the leading 'Experience Brands' featured in Group XP's study quantifying the financial value of exceptional, 360º brand experience, one major industry is a surprising 'no show' on GXP's Top 30 list: hospitality. continue reading →

The importance of having a blog on your hotel website can’t be stressed enough. In addition to serving as a platform to share informational and inspirational content to past, current, and future guests, blogs can enhance your inbound marketing efforts - driving traffic to your hotel website and attracting even more prospective guests. continue reading →