Topic - Sales and Marketing

This month, Google nudges SEO marketers in the right direction with clarifications to the mobile-first index as it rolls out to more websites; Bing pilots in-market audiences; and Instagram gets more serious with Stories by adding e-commerce features. From SEO to design, read on to learn the top five things you need to know now in hotel digital marketing, and stay informed. continue reading →

Softscribe Inc. outlined 7 ways technology vendors and HITEC attendees can leverage their LinkedIn Profiles to close sales leads at the show. HITEC is the world’s largest hospitality technology conference. HITEC 2018 takes place in Houston, Texas, June 18 to 21. continue reading →

No matter how much on-the-job experience you’ve amassed over the years, successful hotel marketers still need to crush the subjects they learned in high school and/or college. continue reading →

On many levels, marketing in the hotel industry has advanced rapidly, yet at most hotels and brands, the 'message on hold' (MOH) scripting is stuck in the 1990’s. Whether you call a hotel directly or call into its central reservations office, after the auto-attendant places you in queue the MOH nearly always direct callers back online again and again throughout the scripting. continue reading →

Research and Relevance Drive Global, Digital-Only, Repositioning Campaign - True Waldorf Service at the Core of Brand’s New Storytelling - Global Consumer Survey Unveils the Critical Role that Service Plays in Luxury Hospitality continue reading →

While OTAs have long been a dominant source of indirect hotel bookings, metasearch sites like Kayak, Trivago, TripAdvisor, and Google have recently become much more relevant in hotel marketing and distribution channel discussions. As you know, OTAs are indirect booking channels that own the relationships with your guests. Metasearch sites, on the other hand, are primarily not booking channels. continue reading →

Vizergy partnered with Accubase, a leading research company, to deliver an in depth look of how hotels can use existing data to uncover key customer demographics, identify new, highly-profitable customers, and build guest loyalty. continue reading →

Trust Hospitality, a 30-year-old, award-winning hotel management firm, has selected Tambourine to handle website, digital and ecommerce efforts. continue reading →

Agency achieves strong year-over-year growth in revenue, profitability, client count, and product development, with deliberate shift toward technology continue reading →

Three of Belize’s resorts have come together to form Unique Hotels of Belize; an exclusive collection 'dedicated to offering consistently high standards in accommodations, amenities and service' in three locations across Belize. continue reading →