Hotel Technology Resource
September, 5 2019
 
 
 
The Top 5 Things You Need to Know Now in Hotel Digital Marketing
 
The Top 5 Things You Need to Know Now in Hotel Digital Marketing: August 2019 Edition - By Margaret Mastrogiacomo, EVP Strategy
 
The world of hospitality digital marketing is always changing, and the only way to win is by staying ahead of the pack. This month, the latest digital innovations include updates to Google My Business hotel listings, new upgrades to Instagram story formats, and textured design. From SEO to design, find out the top five things you need to know now in hotel digital marketing, and make sure your hotel is ready to reach tomorrow’s customers. Read More
 
Hotel Data Conference
Softscribe Inc. Lists Top Trends from Industry Leaders at Hotel Data Conference 2019
Softscribe Inc. Lists Top Trends from Industry Leaders at Hotel Data Conference 2019
 
Frictionless Mobile Experience, Instagrammable Moments, Personalized Experience Top of Mind. Read more
 
Management Appointment INTELITY
Phil Banfield Joins INTELITY As Vice President of Product Partnerships
 
The company adds to executive leadership team as part of ongoing growth strategy and development of new initiatives Read more
 
Mobile Keyless Entry
OpenKey Expands In UK At The East London Hotel
OpenKey Expands In UK At The East London Hotel
 
Trendy Resort and Spa Elevates Guest Experience with Mobile Key Read more
 
Average Length Of Stay
How to Boost Your Revenue Using Extended Length Stays
How to Boost Your Revenue Using Extended Length Stays
 
Today’s savvy hotel groups are always on the prowl for new ways to generate additional revenue, and the thriving extended length accommodation division is making good on delivering exceptional value for its owners and guests. Read more
 
Hotel Online Reviews
Are TripAdvisor and Other Travel Companies Censoring Their Reviews? - USATODAY
 
When Mike Gnitecki left a so-so review online for the Omni Shoreham Hotel in Washington, D.C., he expected his comments to stick. But they didn't. Read more
 
Global Content Marketing
IPPWORLD Launch Transcreation Packages To Help Hotels Engage With Chinese Travellers
IPPWORLD Launch Transcreation Packages To Help Hotels Engage With Chinese Travellers
 
Planning on marketing to China’s outbound travellers? - checked. Having a Chinese website up and running? Errr - not quite. Flounder no further! Read more
 
Hotel Employee Safety
Why Panic Buttons Should Be An Integral Part of Every Hotels IoT Strategy - By Robb Monkman, Founder and CEO of React Mobile
Why Panic Buttons Should Be An Integral Part of Every Hotels IoT Strategy
 
Phocuswire reports that in today’s business environment, 94% of organizations that have implemented IoT solutions have seen a return on their IoT investments with benefits that include tracking assets in real-time, shorter wait times for customers, energy-efficient environments, and personalized experiences. Read more
 
Conversion Optimization
Intro on How to Get More Bookings With Con-Op
 
It is hard enough to get travelers to your website let alone get them to convert into paying guests. You may use the best SEO practices, Google Adword bidding or Metasearch marketing to drive traffic to your website. In the end if your website doesn’t compel visitors to act, many travelers who visited your site will end up booking on OTAs or worse... a competitor. So if you’re wondering how to get more bookings, consider using conversion optimization (con-op) strategies. Read more
 
Innovation
At Booking.com, Innovation Means Constant Failure - Harvard Business Review
 
Harvard Business School professor Stefan Thomke discusses how past experience and intuition can be misleading when attempting to launch an innovative new product, service, business model, or process in his case 'Booking.com' . Read more
 
Property Management System For Independents
Olde Mill Inn Ties the Knot with Maestro PMS to Help Support 1,200 Corporate and Social Events a Year Including 240 Amazing Weddings
 
The Olde Mill Inn was voted “Best of Weddings” by The Knot from 2007 to 2019 and Maestro PMS is Part of the Wedding Party Read more
 

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In Brief...
 


STAAH Herobe Partnership
STAAH Announce Strategic Partnership with Herobe to Enhance Its Distribution

Hotel Online Distribution
Bloom Hotels Signs Up with STAAH

 
 
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