Hotel Technology Resource
November, 15 2019
Understanding Google Analytics to drive direct conversions
Understanding Google Analytics to Drive Direct Conversions
Google Analytics is arguably one of the most powerful web analytics applications available today whether you are an expert or just a beginner. And even better, it’s entirely free! Read More
HFTP and Shiji Group to Unveil a Compelling Global Campaign at HITEC Dubai Focused on the Guest Experience
GX: Guest Experience Spotlight tells the stories of leading hotels around the world pushing the boundaries of technology to reimagine the guest experience. Read more
Property Management Systems
Streamlining Personalization with a PMS & Master Digital Wallet - Here’s Why- By Nicole Dehler, Vice President of Product Management StayNTouch, A Shiji Group Brand
Hoteliers, I have a question for you: What does it mean to have a mobile guest experience? Read more
Hospitality Merchandising Technology
Nor1 and Infor Implement Real-Time, Two-Way Integration at Highgate Hotels
Two Respected Hospitality Technology Companies Work Together to Provide Value to Highgate and its Guests Read more
Google Algorithm Update
You’ve Gotta E-A-T to Rank in Search Engine Results
Google continually makes changes to improve their search results each day. Most changes aren’t noticeable but when an update contains actionable information, Google gives advanced notice and advice on how to respond those updates. Read more
Guest Acquisition Platform
CPI Hotels Engages SiteMinder to Welcome a New Wave of Leisure Travellers
CPI Hotels Engages SiteMinder to Welcome a new Wave of Leisure Travellers
This engagement sees CPI Hotels using SiteMinder’s technology to automate their online distribution and integrate smoothly into the Choice Hotels International network, of which CPI Hotels is the exclusive representative in the Czech Republic and Slovakia. It also sees the chain gain a newfound ability to maximise operational efficiencies and maintain room rates and inventory across their multiple distribution channels. Read more
Management Appointment RoomKeyPMS
RoomKeyPMS Hires Luxury Hotel Expert to Join Customer Support Team
Recently relocated from Australia, Katie worked as a Reservations Agent and then Systems Coordinator at the luxury hotel brand Spicers Retreats, a RoomKeyPMS client. Read more
E20X Europe 2020
Hospitality Startups Invited to Apply for E20X Europe 2020
Hospitality Financial and Technology Professionals (HFTP®), producers of Hospitality Industry Technology Exposition and Conference (HITEC®), is currently accepting applications for participants, judges and mentors for Entrepreneur 20X (E20X) at HITEC Europe. Read more
Experts at HITEC Dubai Reveal How AI and Robotics Are Transforming the Hospitality Business
Experts at HITEC Dubai Reveal How AI and Robotics are Transforming the Hospitality Business
It is estimated that AI could contribute US$320 billion to the Middle East economy by 2030, which would be 11% of GDP. The UAE has an opportunity to become a key player in the new global digital economy, through its early investments in AI and are looking to contribute almost 14% of the GDP in 2030. Read more
STS Cloud Sales And Catering System
Mid-Scale Hotels Turn to for Easy Transition to Widely Installed Cloud-based System
Mandated Sales and Catering System Change Opens Opportunity for Hoteliers to Improve Operations and Profitability Read more
Hotel Technology News
Hotel Technology News: The Next Big Things in Immersive Visuals, Facility Maintenance and Revenue Management
Hotel Technology News: The Next Big Things in Immersive Visuals, Facility Maintenance and Revenue Management
Featured Stories from Hotel Technology News Read more
NextGuest CRM
CRM: Fact Vs. Fiction - By Mikael Fries, Vice President Sales Excellence, NextGuest CRM
CRM: Fact vs. Fiction
Some hotels have it, others do not. There is a lot of talk about it, but, unfortunately, there are many variations and definitions of what Customer Relationship Management (CRM) really is. Because today’s customers are overwhelmed with options and information, it’s more important than ever to build strong customer relationships and nurture them before, during, and after those guests stay on your property. Read more
Hotel Upselling Strategies
Why Traditional Hotel Front Desk Upsell Is Not Enough - By Jason G. Bryant Nor1 Founder and CEO
The Hospitality Executive's Guide to Machine Learning: Will You Be a Leader, Follower, or Dinosaur?
Unlike many tech companies, Drift, a conversational marketing platform, and Wistia, a video marketing company, are best known for their outstanding customer service. While many people still imagine tech companies as silent rooms full of introverted engineers (except those of us in tech, who know better), tech companies that rely on the ideal combination of the human touch and technology are the companies that shine. Read more
Fuel Hotel Marketing Podcast
Fuel Hotel Marketing Podcast: Episode 125 - 8 Ways Hotels Can Promote Sales During the Off-season
Fuel Hotel Marketing Podcast: Episode 125 - 8 Ways Hotels can Promote Sales During the Off-season
Filling occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital marketing strategy. Hoteliers should be using every platform, including email, social, paid search, and website content, to promote sales during the off-season. As challenging as it may sound, there are several tactics and ideas that you can implement into these platforms for your off-season marketing strategy. Today, we’re going to discuss 8 ways that you can use to push for more bookings in the off-season. Read more

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