Set against the backdrop of the Sierra de la Laguna Mountains on the East Cape of the Baja California Peninsula, the 1,000-acre (405 hectare) resort community of Costa Palmas stretches along two miles (3.2 kilometres) of swimmable white sand beach on the shores of the Sea of Cortez.
What was once the industry standard has, in many cases, been replaced by tech-enabled enhancements that provide instant gratification, simplified touch-points, and personalization. Consumers are used to ATMs at the bank instead of tellers, checking in for airplane flights online, and they are now looking for that same efficiency when they arrive at a hotel. No one wants to wait in line for the front desk anymore.
A new report by SiteMinder has found that more of Frances accommodation seekers prefer to book their stays directly than with a third party.
Mexico represents companys fastest growing country in Latin America