Unfortunately, the cost of one of the most popular marketing tools available to hoteliers continues to rise. In just a short amount of time, weve seen dramatic surges in search engine marketing pay-per-click (PPC) costs (especially on Google), burning holes in hotel marketing budgets around the globe.
Future business activity in U.S. hotels rose in April according to the latest reading of the Hotel Industry Leading (HIL) Indicator. e−forecasting.com's HIL increased by 0.4% in April to 138.8, following an increase of 0.3% in March. The index is set to equal 100 in 2010.
The Canadian hotel industry reported occupancy rose 0.7% to 68.5%, ADR increased 2.7% to 158.57 Canadian dollars ($123.04) and RevPAR rose 3.4% to CA$108.66 ($84.32).
Starfleet Media and HotelClocks.com are teaming up to give away ten Hermle wall clocks (each valued at $600) inscribed with the words 'tempus fugit'