The cost of guest acquisition is on everyones mind these days, which means GMs are feeling pressure from ownership, asset managers and their hotel management companies to maximize the ROI from their marketing investments.
This article is part four in a five-part series that uncovers top strategies for reaching potential guests in meaningful moments throughout every stage of the travel planning journey to increase direct bookings. This article focuses on the fourth stage of travel planning: the booking phase.
Hilton Garden Inn opened four new hotels in the United States, Russia, Germany and Saudi Arabia.
The Gaylord Texan Resort is preparing to open the doors of its latest addition, the all-new Vineyard Tower, in the beginning of May 2018. The $120M project was completed by property owners Ryman Hospitality Properties, Inc. (NYSE:RHP).