For the week ending 22 February, Canadian hotels reported a 2.5% year-over-year decrease in occupancy to 58.5% and a 0.1% dip in average daily rate, which resulted in a 2.6% decline in revenue per available room.
As we continue to ramp up our 2020 digital strategies, its important to stay ahead of the curve with the latest changes in the digital landscape. This months updates include changes to featured snippets, key points to consider when deciding to leverage the social platform TikTok, and the rollout of video ad blocking in Chrome. From SEO to design, read on for the top five things you need to know now in hotel digital marketing.
The coronavirus has the potential to threaten the entire global business travel industry. According to a new lightning poll released today by the Global Business Travel Association (GBTA), the virus could potentially cost the industry $46.6 billion per month. That translates into $559.7 billion annually, or 37% of the industrys total 2020 forecasted global spend.
Fourth quarter reported net income totaled $279 million, a 12 percent decrease from prior year results. Fourth quarter adjusted net income totaled $517 million, a 4 percent increase from prior year adjusted results