Unfortunately, the cost of one of the most popular marketing tools available to hoteliers continues to rise. In just a short amount of time, weve seen dramatic surges in search engine marketing pay-per-click (PPC) costs (especially on Google), burning holes in hotel marketing budgets around the globe.
The Canadian hotel industry reported occupancy rose 0.7% to 68.5%, ADR increased 2.7% to 158.57 Canadian dollars ($123.04) and RevPAR rose 3.4% to CA$108.66 ($84.32).
New Consumer Research Confirms Environmental and Social Efforts Are Central To Hotel Guest Booking Decisions
The U.S. hotel industry reported occupancy dipped 0.5% to 70.2% during the week of 13-19 May, while ADR rose 3.5% to $132.36 and RevPAR increased 3% to $92.92.