HSMAI Insights: Asif Khan on Location-Based Marketing and Hotels

Asif Khan, Founder & President of the Location Based Marketing Association discusses how hotels can make the most of location-based marketing opportunities.

The interview is a preview of his session "Integrated Media: The Path to Location Based Marketing Success," a keynote at HSMAI's Digital Marketing Strategy Conference, February 28, 2012, at the New York Marriott Marquis.

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