Big data has the potential to transform how travel companies deliver services to travelers, according to a major independent global study released today. The study cautions, however, that the industry is at a 'big data crossroads', and that businesses must make big data an urgent priority in order to truly maximize its benefits and ensure a more intelligent and responsive travel experience in the process.
At the Big Data Crossroads: turning towards a smarter travel experience charts the emergence of new technologies and strategies for managing big data, and outlines how big data can be harnessed to focus travel around customer needs and preferences, not industry processes.
To download a copy of the study, please go to: www.amadeus.com/bigdata
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