The Ritz-Carlton Hotel Company Launches New Brand Voice

The Ritz-Carlton Company, L.L.C. unveiled today a newly designed brand logo and brand voice that will be implemented across all guest touch points over the next year. The move to clarify, simply and amplify the brand identity comes after a decade of evolution and has been created to purposefully maintain the iconic luxury hotel company’s position with a new generation of guests globally. This is the first time in the 32-year history of The Ritz-Carlton that any changes have been made to revered lion and crown.

“Today we celebrate a defining moment in the legacy of The Ritz-Carlton with a new brand logo, and a new blue” said Herve Humler, President and Chief Operating Officer, The Ritz-Carlton Hotel Company, L.L.C. and one of the brands founders.

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