Mobile Booking Trends
Mobile Bookings Surge in 2013
Reservations Booked via Mobile devices Using the OpenView Internet Booking Engine Surpass 2013 Levels, as Presented by PhoCusWright at FITUR
Reservations Booked via Mobile devices Using the OpenView Internet Booking Engine Surpass 2013 Levels, as Presented by PhoCusWright at FITUR
The results from Q3 2013 are in, and the shift from desktop to mobile and tablet devices is even more massive than it was at the beginning of the year. There is no doubt: 2013 is undeniably the year of the three screens.
According to data compiled by Hotels.com, mobile apps are vital for last-minute hotel bookings. The travel expert found that a whopping 60 percent of mobile bookings from the first half of 2013 were made for same-day check-in, while 68 percent of bookings were made within two days of check-in.
Mobile device penetration in the US is contributing to a concurrent rise in usage among travelers. eMarketer estimates that 40% of digital travel researchers will plan trips via tablets and smartphones in 2013, and that more than one-quarter of digital travel bookers will buy on their mobile devices.