These are unprecedented times and they call for us to rethink our advertising approach. In this episode, we discuss some simple considerations that you should be thinking about when updating your hotel advertising.
In this episode, the Fueligans chat with Industry Guru, Tim Peter, about his advice for hotels and travel industry businesses who are feeling the shock and pain of the past few weeks. Fuel is here for you as we all try to navigate these stormy waters and adjust to the 'new normal'.
In this episode, we talk to industry guru, Loren Gray about his experiences during the fallout from 9/11 and the lessons he learned from running 5 properties during that crisis.
All the way back in episode 47, we asked the question ”Is Google Becoming An OTA?”. Also, in episode 99, we discussed the fact that “Google Is Building A Hotel Marketing Demogorgon”. The scary thing is that this push by Google to get deeper into the value chain of hospitality doesn’t look like it’s slowing down anytime soon and it’s also happening in every major industry. In this episode, we look at some of the things that Google has been working on over the past 5 years and how joining the dots paints a potentially devastating picture for many businesses – starting with the OTAs.
This episode is part two of our look at user behavior and performance on your hotel website. In part 1, we covered the movement of a guest through your site and how they interact with the content. This episode looks at your conversion rate and your overall site performance.
Here at Fuel, we constantly preach about reducing friction on your hotel’s website and booking engine to create a seamless user experience. We also often talk on this podcast about how user experience is becoming an increasingly important factor in SEO. A recent article on SEJ got us thinking that there are probably a lot of hotels that aren’t regularly evaluating the user experience and how users are interacting with their websites. We are going to dive into what user behavior you should be tracking, how you can track it and what you should be doing with the behavior data you collect.
Let’s face it, your booking engine is one of the most important pieces of your marketing strategy. According to the Fuel 2019 Leisure Travel study, 87% of consumers will visit the hotel website prior to making a booking, meaning that if you have a great booking experience, you have a great chance to convert the guest to a direct booking. Why then is it that folks look at the booking engine as a commodity and rest their laurels on an antiquated or ineffective system?
Did you know that Gift Cards are the most requested gift for 13 straight years? Well, it’s true and your hotel can take advantage of this multi-billion dollar opportunity by offering gift cards towards future stays, on-property activities, or food and beverage.
Why aren’t people leveraging the power of SMS messaging to improve the guest experience and create tighter relationships? Perhaps hotels are scared off by the intimate nature of text messaging or perhaps marketers have finally found an ethical line they’re not willing to cross? We discuss all this and more in the latest episode of the award-winning Fuel Hotel Marketing Podcast.
If you’ve ever taken a marketing course, you will probably be familiar with the concept of the 5 Ps of Marketing. The 5 Ps are the standard concepts used to come up with a marketing strategy for your business, and encompass: Product, Price, Place, People, and Promotion. Hotel Speak recently published a great article on a slightly different perspective, geared specifically for the hotel and lodging industry. Here’s the breakdown