Tennessee—The Americas region recorded positive results in the three key performance metrics when reported in U.S. dollars for November 2011, according to data compiled by STR and STR Global.

STR Global;

The Americas region ended November with a 4.4-percent increase in occupancy to 56.2 percent, a 4.1-percent gain in average daily rate to US$102.90, and an 8.6-percent jump in revenue per available room to US$57.87.

Among the key markets in the region, San Juan, Puerto Rico, reported the largest occupancy increase, up 10.1 percent to 74.0 percent, followed by San Francisco, California, with a 10.0-percent increase to 75.0 percent. Santiago, Chile, fell 6.2 percent in occupancy to 81.5 percent, posting the largest decrease in that metric, followed by Sao Paulo, Brazil, with a 4.9-percent decrease to 72.4 percent. 

San Francisco rose 19.5 percent in ADR to US$158.42, experiencing the largest increase in that metric, followed by Miami, Florida, with a 13.6-percent increase to US$151.10. Alberta, Canada, reported the largest ADR decrease, falling 1.4 percent to US$125.19.

Four markets achieved RevPAR increases of more than 15 percent: San Francisco (+31.4 percent to US$118.78); Miami (+22.4 percent to US$118.58); San Juan (+18.5 percent to US$114.42); and Boston, Massachusetts (+15.3 percent to US$101.52). Santiago fell 3.0 percent in RevPAR to US$140.91, posting the largest decrease in that metric.

Performances of key countries in November (all monetary units in local currency): 

  Occupancy % change ADR % change RevPAR % change
Brazil 73.3% -3.7% BRL257.79 +17.0% BRL189.00 +12.7%
Canada 60.1% +2.7% CAD123.22 +1.0% CAD74.07 +3.8%
Mexico 57.3% -0.8% MXN1,287.56 +5.8% MXN738.14 +5.0%
United States 55.7% +4.7% USD100.85 +4.3% USD56.17 +9.2%

 

*percentages are increases/decreases for November 2011 vs. November 2010

View Global Hotel Review for November 2011